Wednesday, February 13, 2013

Todd Rundgren "The Ever Popular Tortured Artist Effect" (3.5*)




Todd Rundgren's tenth studio album is a close to perfect example of what happens when record company and artist stop singing from the same hymn sheet, due to a perceived lack of promotion for the artist’s preferred creative environment.

Bearsville, according to Rundgren’s view of things, wasn’t supporting Utopia (his keyboard and synthesiser heavy prog rock outfit), and while he’d managed to extract the band from their clutches the label still had some idea that solo Todd was a marketable commodity and weren’t about to let him go without extracting another solo record from him.

In such circumstances, on the other hand, one wouldn’t be expecting the artist in question to be spending a great deal of time and effort fulfilling a contractual obligation, and the Tortured Artist title probably delivers a fair indication of the way Todd saw matters.

With Art Direction, Engineer, Instruments, Producer and Vocals credits to Rundgren, the album was released in November 1982 and even produced a hit in the form of the infectious Bang the Drum All Day. All in all, given the background it’s a fair bit better than the listener might expect, though I’m left wishing he’d stayed right away from covering the Small Faces’ Tin Soldier. That’s not picking on Rundgren, by the way. Tin Soldier, for my money anyway, is one of those gems that’s almost impossible to cover respectably, let alone match unless, of course, you’ve got a singer with a fair degree of Stevie Marriott’s throaty heartfelt roar. Sadly Todd ain’t got it.

Or perhaps that’s the point. The pop sound that runs through the rest of the album might be heavy on the synths and is probably the sort of thing Todd could knock out in his sleep, and even running on autopilot there are a couple of fairly classy bits of pop rock here.

One of them is the opening cut (Hideaway), which might be painting by numbers but presents a rather interesting picture, as does Influenza, which is clever, but not too clever by half. Don't Hurt Yourself is pretty good advice, delivered with a veneer of sincerity and rather attractive layered vocals in sort of Hall & Oates territory, with There Goes Your Baybay inhabiting a neighbouring postcode.

The cover of Tin Soldier can only be described as ill-advised unless, of course, it’s in there to prove a point. If it is, and the point is the one I suspect he may have been making (look how far things have gone and what I’ve been reduced to) it sort of succeeds, but not enough to escape shuffle on past this one territory.

It’s fairly obvious Todd has a thing about Gilbert & Sullivan, which is where Emperor of the Highway is coming from. Mileages will vary according to your G&S tolerance, or willingness to listen to reasonable approximations thereof. Bang the Drum All Day delivered a hit, and while it bubbles along quite merrily the first time or three, repeated exposure on a regular basis is probably something to avoid.

The synths send Drive off down the hard rock highway in a pretty much take it or leave it manner. It’s not annoying enough to have me hit shuffle, but I wouldn’t go out looking for it either), and Chant provides a lively way out of the album, and it’s one that hardly sounds like a tortured artist at work.

As a collection of pure pop with a fair dash of synthesised soul Artist works well enough, not quite Rundgren’s best work, but under the circumstances it was never going to be. It mightn’t be a match for, say, Hermit Of Mink Hollow, but it’s not bad. Infectious in places, and enjoyable enough in its own way, but worth going out of your way to track down?

A slot is the five album collection I found it in is, I think, around the right environment. I shelled out the dosh for Hermit and Faithful, got a bit of a discount, and, on that basis, a Tortured Artist comes as a bonus.

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